Our Services
In today's competitive landscape, data-driven insights are essential for businesses to thrive. Data Alchemy offers specialised services designed to transform your marketing efforts and create meaningful customer experiences.
From comprehensive health checks and strategic planning to advanced analytics and automation, our team is dedicated to helping you understand your audience, optimise your campaigns, and achieve sustainable growth.
Explore our services and discover how we can empower your business to reach new heights.
Marketing Health Check
Marketing feeling sluggish? Our Health Check injects a boost of insight. We scan your website for possible improvements including SEO, review customer data to understand segments, and assess your marketing tech stack. We do all of this to provide actionable recommendations to optimise your efforts and maximise ROI. Scope adapts to your unique needs.
Learn more about our Health Check offering.
Marketing Automation Strategy
We’ll design a comprehensive plan tailored to your needs, integrating automated tools and workflows to streamline marketing efforts, such as lead nurturing, email campaigns and customer segmentation.
We’ll focus on ensuring that we are using the power of your database to ensure customers are receiving relevant information that is tailored specifically to their needs. And if you don’t have the required data, we’ll work on a strategy to obtain what you need.
Learn more about Marketing Automation and how it can help your business.
Customer Journey Mapping
We chart your customer’s journey with your business, unveiling every touchpoint from discovery to purchase. No more wandering in the dark. Craft targeted experiences, nurture leads at the right moment, and watch conversions ignite. Map the journey, master the moment, and watch your business grow.
Learn more about Customer Journey Mapping and how we can help you understand your customers path to purchase.
Data Analysis and Segmentation
In-depth analysis of your companies marketing data sources and website to identify customer patterns, preferences, and behaviours. This information will help better segment your customer audiences, and allow you to design strategies for more effective and targeted marketing campaigns.
Find out more about the importance of segmentation.
Lead Scoring
Our service involves the strategic design and meticulous implementation of a sophisticated lead-scoring model custom built to comprehend and evaluate the purchasing intent of your company’s prospective customers. This model amalgamates various data points derived from interactions across multiple digital channels; including your brand’s online content, website engagement, email responses, and other touch points within your marketing ecosystem. Our approach will provide invaluable insights into your customer’s behaviour, preferences, and inclination towards purchasing your products.
Platform Implementation
Recommending and aiding the implementation of state-of-the-art automation tools and technologies that are precisely customised to align with your unique business requirements is a key Data Alchemy service. These marketing automation platforms complement the insights derived from your lead-scoring model, ensuring a fully synergistic approach towards optimising your marketing endeavours.
Platforms we work with
