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About Data Alchemy

Data Alchemy, founded by Gareth Lowndes, is an agency specialising in refining digital marketing data and leveraging smart automation to craft exceptional and more personalised customer experiences. Our focus is on guiding and empowering companies to unlock the full potential of their marketing data and the automation tools they are already using.

Doing this well, drives meaningful connections and elevates the engagement you have built with your customers and potential customers. Ultimately this results in more sales or the greater use of your business services.

We’re about guidance and practical advice; helping you to extract the maximum value from your existing marketing automation resources.

The Data Alchemy promise is to transform your marketing data insights into impactful business growth strategies and exceptional customer experiences.

We are proud to partner with a diverse range of clients, including:

  • Resonate Health: We work with Resonate Health to enhance their customers' digital experience by utilising data to improve communication and elevate their experiences with their Studios around New Zealand.
  • EZGO: Data Alchemy assists EZGO in streamlining their marketing automation and digital ad buying, focusing on driving leads and increasing conversions for the world's best electric cart.
  • MG: We support MG in refining their digital marketing data, helping them to create more targeted and effective campaigns within the competitive automotive market.
  • Mr Ralph Lighting: Data Alchemy collaborates with Mr Ralph Lighting to enhance their customer journey, using data-driven insights to personalise their online shopping experience and boost sales.
Gareth Lowndes | Data Alchemy

Meet Gareth

With over 10 years working in the digital marketing space, Gareth’s career journey has encompassed pivotal roles in marketing and data leadership, project management and business development, solidifying his experience in data-driven decision-making and cultivating robust customer relationships.

He has a proven track record in transformational marketing strategies, optimising digital campaigns to deliver substantial growth in competitive industries.

Prior to starting Data Alchemy, Gareth was the General Manager of a data and marketing agency in New Zealand and has worked with brands such as Sony, Hyundai, Isuzu and Renault.